Teaching

I taught Introduction to Marketing (COMM 296) at Sauder School of Business, UBC, during the 2021-2022 academic year. I incorporated frontier marketing research, especially advances in digital marketing, into the course design.

I am honored to receive the Paul Chwelos Memorial Graduate Scholarship (Teaching Excellence Award).

I also had the opportunity to deliver a guest lecture on automated video analysis for the Customer Analytics (BAMA 520) course, which is a part of the Master of Business Analytics (MBAN) program at Sauder.

The following is a list of my teaching assistantship duties at Sauder:

• International/Full-Time Master of Business Administration (MBA)
  • Marketing Research, Business Intelligence for Management
• Master of Business Analytics (MBAN)
  • Customer Analytics, Pricing Analytics, Data Driven Marketing
• Bachelor of Commerce (BCom)
  • Marketing Research