Zining Wang

Welcome to my website! I am an Assistant Professor of Marketing at Carroll School of Management, Boston College. I am an empirical modeler studying digital platforms, prosocial behavior, and the creator economy. My work combines causal inference with machine learning and large language models. I hold a Ph.D. from the University of British Columbia, an M.Sc. from Erasmus University, and a BEcon. from Beijing Foreign Studies University.

You can find my CV here.

Selected Conference Presentations:

• When Good Deeds Pay Off: Investigating the Impact of Prosocial Influencer Behavior (with Mi Zhou and Rishad Habib)
  • 2025 ISMS Marketing Science Conference, Washington, DC
  • 2024 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, New Haven, CT
• A Deep Dive into Livestreaming Sales Pitch (with Yanwen Wang, Shuai Yang, and Hongju Liu)
  • 2025 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, New York City, NY
  • 2024 ISMS Marketing Science Conference, Sydney, Australia*
  • 2023 UBC–UW Annual Marketing Conference, Vancouver, Canada
• Sales Impacts of Live Streaming (with Yanwen Wang, Shuai Yang, and Hongju Liu)
  • 2022 ISMS Marketing Science Conference, Virtual
  • 2022 UBC–UW Annual Marketing Conference, Seattle, WA
  • 2021 ISMS Marketing Science Conference, Virtual*
• Toward a Thriving Two-Sided Ecosystem: The Ripple Effect of User Feedback on Content Creation
  • 2021 INFORMS Revenue Management and Pricing Section Conference, Virtual

* Presentation delivered by co-author