Zining Wang
Welcome to my website! I am a fifth-year doctoral candidate at Sauder School of Business, University of British Columbia (UBC). My advisor is Dr. Yanwen Wang.
As an empirical modeler, I aim to utilize both econometric and deep learning methods to address marketing challenges. My research focuses on digital marketing and video-based marketing. My recent projects have examined the impact of live commerce and the driving forces of user-generated content.
Prior to joining Sauder, I received a Research Master’s degree in Marketing from Erasmus University and a Bachelor’s degree in Economics from Beijing Foreign Studies University.
You can find my CV here.
I am on the 2023-2024 academic job market.
Selected Conference Presentations:
- A Deep Dive into Live-Streaming Sales Pitch
- 2023 UBC–UW Annual Marketing Conference, May 2023.
- Sales Impacts of Live Streaming
- 2022 ISMS Marketing Science Conference, June 2022.
- 2022 UBC–UW Annual Marketing Conference, June 2022.
- Toward a Thriving Two-Sided Ecosystem: The Ripple Effect of User Feedback on Content Creation