Research

Working Papers:

• Stream In or Stream Out? Comparing Sales Impacts of In-House and Influencer-Partnered Livestreaming. Zining Wang, Yanwen Wang, Shuai Yang, and Hongju Liu. Major Revision at Production and Operations Management (Marketing Interface Department)

• The Delegation Trade-off in Influencer Sales Communication. Zining Wang, Yanwen Wang, Shuai Yang, and Hongju Liu.

• Engagement Without Endorsement: The Limits of Influencer Prosocial Behavior. Zining Wang, Mi Zhou, and Rishad Habib. $5,000 grant from OpenAI Researcher Access Program

• Brand Communication Strategy. Boyoun (Grace) Chae, Ga-Eun (Grace) Oh, Zining Wang, and Yuwei Jiang.