Zining Wang

prof_pic.jpg

Welcome to my website! I am an Assistant Professor of Marketing at Carroll School of Management, Boston College. As an empirical modeler, I aim to utilize both econometric and deep learning methods to address marketing challenges. My primary research focuses on digital marketing, prosocial behavior, and automated video analysis.

I hold a Ph.D. from the University of British Columbia, an M.Sc. from Erasmus University, and a BEcon. from Beijing Foreign Studies University.

You can find my CV here.

Selected Conference Presentations:

  • A Deep Dive into Live-Streaming Sales Pitch
    • 2023 UBC–UW Annual Marketing Conference, May 2023.
  • Sales Impacts of Live Streaming
    • 2022 ISMS Marketing Science Conference, June 2022.
    • 2022 UBC–UW Annual Marketing Conference, June 2022.
  • Toward a Thriving Two-Sided Ecosystem: The Ripple Effect of User Feedback on Content Creation